Based off the premise that men are the inferior sex, the app assigns men profiles using Facebook data, and lets ladies assign all the important categories OKCupid forgot about — i.e. #Friendzone, #FartMachine, #SmellsAmazeballs, #SexualPanther, and #Brozone. It formerly allowed only female-identified Facebook users the privilege of downloading it, but this changed in March when the digital Burn Book was opened to havers of all chromosomes in the name of transparency. Because clearly there’s nothing men want more than see how many times exes have assigned them the same negative hashtag.
But now the Regina George of Man Yelp is using both its mean girl spirit and its popularity — Lulu estimates its app is on the phones of one in four college girls – for good. The app plans to shift its focus from humans to consumer products to weed out basicness in makeup.
“If you want to attract women, if you want women to buy your products, or if you want to learn about what that audience thinks, that’s what we want to be” Alexandra Chong, Lulu’s CEO, told Fast Company. ”Our goal is to understand all the interactions and thoughts at different life stages of a woman.”
The mock-up for the beauty vertical allows women to rate products the same way they rate men now. Other women shopping for those products will then be able to scan them to see which pre-assigned hashtags — which include #cheapasf*ck and #doesthejob — have been given to their creme blush. It will also be collection information on you to a) sell you more shit and b) give you free samples. “Imagine Procter & Gamble has a new shampoo for girls with frizzy hair in humid climates,” said Chong’s co-founder Alison Schwartz. “We can say, here are 5,000 Lulu users who live in Miami. Go reach out to them, send them samples, see what they think. Find out, do they want this product, and do they want it in June or do they want it in December?”
The app is hoping the same bitchy hashtags that helped Lulu will also make its beauty content just as provocative. But will you be as ruthless a critic of your BB cream’s blending ability as you are exe’s lack of cooking skills?