Match Play: Happy Socks Pairs Up For the World Cup

In case you’ve been slacking on your visits to SportsGrid and haven’t kept up with all the signs (Read: Louis Vuitton monogramed trophy cases)  the annual sporting spectacle that is the World Cup is nigh. Which for those of us whose knowledge of the game centers around David Beckham boils down to hot soccer players and promotional tie ins. Well, unfortunately, you’ll have to wait for the former to take the field but as a little pre-game warm up we’ve flagged Swedish sock-maker Happy Socks Cup-tastic collaboration with New York based design collective Wong Wong.

Designed to bring the joy and happiness of soccer to the world of socks the collection of 8 pays homage to the countries of Argentina, Brazil, England, France, Germany, Holland, Italy and South Africa–all places where the sport inspires men to paint body and engage in various pumps and bumps (fist, chest or otherwise.) Unfortunately no hose of support for the USA. Talk about a bad call. Guess, socker’s just not our sport.


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