Gwyneth Paltrow Fronts First Issue Of The New Harper’s Bazaar

Harper’s Bazaar has just revealed its big redesign, and we think it looks mighty nice.

The magazine’s March issue hits newsstands on Valentine’s Day, though Women’s Wear Daily got a sneak peek at the tome. Here’s what you can expect:

The magazine is larger by one inch, the paper quality is noticeably thicker and there is new cover typography. Inside the issue, the pages look less cluttered and thrown together, with more white space, while sections are more tightly edited. So far, there’s less celebrity and the related popcorn stories that can come with that. But in some ways, it still feels like the old Harper’s Bazaar. The black logo is the same. The emphasis is still on high fashion.

“It is Didot Caps, Didot Italics and also an introduction of Gotham,” explained Glenda Bailey, an apparent fellow font nerd. Bazaar will continue to produce two covers (one for the newsstands and one for subscribers), and Gwyneth Paltrow is its first cover girl. In a daring move, the subscriber cover shows a faceless Paltrow in the slit-up-to-there Anthony Vaccarello dress Karlie Kloss wore to Carine Roitfeld‘s Vampire Ball. The Terry Richardson photo is very much in line with the photographic aesthetic we’ve come to expect from Bazaar, but the obscuring of the actress’s face makes the cover instantly fresh.

There’s a lot of other great stuff in the March issue: photos by Karl Lagerfeld and a profile of Tom Ford, as well as meatier pieces pegged to politics and current events. And readers aren’t the only ones excited for the changes — advertising pages were up 15.5% for the issue.


[WWD]

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