The first thing Hedi Slimane did when he became Yves Saint Laurent‘s creative director was to change the name of the house’s ready-to-wear line to Saint Laurent. He announced some more changes to the iconic brand, and now, he’s unveiling a totally new store concept next Tuesday — in Shanghai.
While the location may seem odd at first, it actually makes sense. Twenty-one percent of revenue comes from Asia, and China is becoming a big player in the luxury market.
As for the store itself, the 3,200-square-foot boutique is located in the Reel Department Store on Nanjing Road West, and references the French Art Deco and French Union of Modern Artists movements. The store will feature “black and white marble, raw concrete and Thirties-esque display furniture with gold, silver, mirror and glass”. Sounds fancy!
Slimane and Saint Laurent are also planning a brand spankin’ new store in Berlin to open in November, and a Paris flagship in February.
Check out a few interior shots of the Shanghai store below:
this is some kind of spaceship or something.