9 Names H&M Should Call Its New Chain Instead Of ‘& Other Stories’

H&M is indeed launching a new fashion chain, and it’s rumored to be called “& Other Stories”.

The stores will sell goods with a “higher price point and quality level” than H&M’s, which sounds great! But that is a horrible name! In the spirit of constructive criticism, we have some suggestions for the brand. Here are 9 names H&M should try instead of “& Other Stories”:

1. Stories

2. Computer Generated

3. Versarni

4. H&M+

5. Squirm

6. Swedish Zara

7. Swedish Topshop

8. Fordian Slip

9. We Sell Shit That Doesn’t Fall Apart After One Wear (Maybe)

You’re welcome, H&M.

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