H&M is indeed launching a new fashion chain, and it’s rumored to be called “& Other Stories”.
The stores will sell goods with a “higher price point and quality level” than H&M’s, which sounds great! But that is a horrible name! In the spirit of constructive criticism, we have some suggestions for the brand. Here are 9 names H&M should try instead of “& Other Stories”:
6. Swedish Zara
7. Swedish Topshop
8. Fordian Slip
9. We Sell Shit That Doesn’t Fall Apart After One Wear (Maybe)
You’re welcome, H&M.