The Swedish retailer will build a six-story, 57,000-square-foot flagship location that will house all of its brands: men’s and women’s ready-to-wear and sportswear, children’s wear, lingerie, maternity, special sizes, cosmetics, and home goods. We didn’t even know H&M had a home line!
Currently, there are 10 H&M stores in Manhattan (and another will open by the end of this year), and 247 across America. There’s already an H&M store on Fifth Avenue and 51st Street, but a spokesperson tells WWD that the close proximity of the stores “increases foot traffic”.
The U.S. president for H&M Daniel Kulle explains:
“H&M believes strongly in the New York City market. This new H&M flagship location will stand out amongst our already impressive group of stores that cover the New York City landscape and will for sure be a destination on Fifth Avenue, a world famous and historic thoroughfare.”
So, who’s ready to shop?