Missoni To Open New Hotel In Kuwait City

Missoni, the Italian fashion brand best known for prints that look like electrocardiograms, is set to open a new Hotel Missoni on the shores of the Persian Gulf at the end of the month. It will be glamorous, colorful, and stuffed to the brim with pieces from the Missoni Home collection. But there’s something about its location that gives us pause.

Kuwait isn’t known for being a particularly dangerous country — in fact it has a lower crime rate than we do in the States — but that hasn’t stopped the US State Department from cautioning travelers to Kuwait to “exercise a high level of security awareness … as terrorists have specifically targeted hotel chains perceived as Western along with a variety of Western housing facilities.” That might just be because Kuwait is in close proximity to a few places we’re sort of at war with. The country shares a border with Iraq and is across the Persian Gulf from Iran.

Still, we can’t imagine that Missoni would make as huge an investment as it did for the new hotel if its safety hadn’t been vetted. WWD describes the place as a veritable palace.

“… the hotel is housed in a new building shaped as a treble clef and is part of the Symphony Center, an adjacent luxury shopping emporium that also houses apartments and offices. The hotel comprises 169 rooms, including 63 suites, over 18 floors; three restaurants; a ballroom; a fitness area-cum-spa offering Middle Eastern treatments; a pool tiled with a mosaic of Missoni’s staple colorful stripes, and a cactus and palm garden.”

And as much as we love a good cactus and palm garden, we might just save our pennies for the upcoming Target/Missoni collaboration instead of a trip to the new hotel.

[WWD]

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