The entire Styleite staff has been anxiously awaiting magazine stands to start stocking Industrie Magazine, which promises to be “the first and only media title dedicated to going behind the scenes to chronicle the personalities, stories and defining moments in the world of fashion.”
Most of the magazine’s details are still being held behind an elegant curtain, but today, Business Of Fashion ran an exclusive interview with Industrie’s two editors In Chief, Erik Torstensson and Jens Grede.
BoF determined that, indeed, Industrie will be living up to all the buzz that has surrounded it.
Overall, INDUSTRIE brings together the kind of content that industry watchers may never have been able to find in one publication before. It’s like the fashion industry’s version of a high-school yearbook, except seriously more stylish and elegant, showcasing the fashion industry’s stars in their best light. This alone will have fashion insiders lining up to buy the magazine when it debuts on newstands in a few weeks — and perhaps more importantly, jostling to be featured in the issues to come.
With features of fashion celebrities such as Tommy Ton, Natalie Massenet, Tom Florio and Katie Grand and nude photographs of Lara Stone and Daria Werbowy shot by Patrick Demarchelier, the magazine is a sure hit amongst industry insiders and fashion magazine lovers alike.
On launching a new publication during the decline of the magazine industry.
Jens Grede: It’s 100 percent a passion project. There is no real business rationale for it. We are not in the magazine business, we are in the business of making a magazine.
Erik Torstensson: This kind of magazine could not have existed before. This is the right time for INDUSTRIE, a magazine about the industry of fashion because fashion, which was once a closed, is now very open. The rise of fashion blogs and films like The September Issue means there is more interest in the fashion industry than ever before.
Jens Grede: I have no idea exactly how big it could be. At the end of the day, our motivation is very clear: I didn’t know where to read about the stuff that really interests me. When I did read industry profiles in the media landscape that is out there, it was never in depth enough for me, it never asked the questions I really cared about, it was all too superficial. We did this magazine to answer some of the questions we wanted to ask. Exactly where that will take us, we don’t know. I would hope we would be come more in-depth, more specialised, with longer pieces and more criticism. In this way, we may end up becoming even more niche.
For the full interview, visit Business Of Fashion.