Which French Fashion Icon Has Been Tapped To Sell Insurance?


We barely blink an eye when we hear a star has signed as a spokesperson for some strange new product. After all, we’ve seen swimsuit models sell domain name registration, 20-something rock progeny shill anti-cellulite jeans, and musicians who were once staunchly against celebrity perfumes claim to really believe in their new fragrance deals. But insurance? Now that’s a new one.

Nevertheless, WWD reports that French muse, designer, and fashion icon Inès de la Fressange has signed a deal with insurance group Allianz for a series of television spots. French viewers will see the former model on the small screen chicly dishing out insurance advice — we, on the other hand, will be stuck with the State Farm jingle.

See a preview of her ad here:

[WWD]

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