This Chanel Video Will Mesmerize You, Guaranteed

Elle‘s new “Inside Chanel” video series is everything Coco Avant Chanel wasn’t: highly informative, fast-paced and totally in English.

You do get the familiar orphanage-to-31 Rue Cambon story, but told in hypnotic monochromatic animation with recurring double-C icons and fascinating insight into the designer’s inspiration. (Take, for instance, the unlikely origin of Chanel’s penchant for black and white.)

Dive into the first of five swirly, spellbinding episodes here and watch for more installments on

Related Links:
Karl Drops Everything, Whips Up Custom Chanel For Cate Blanchett
TIME WARP: Here’s Karl Lagerfeld Tucking Into Some Greasy McDonald’s
PHOTOS: Portraits Of Coco Chanel Painted By Her BFF


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