Evian has long been associated with the fashion industry (and this relationship was perhaps canonized in that most essential of fashion texts: Zoolander). Even though Fiji was the official water of New York Fashion Week, Evian definitely knows its audience. Case in point: they’ve been teaming up with designers to produce limited-edition bottles for the past couple of years.
Their first collaboration was with Christian Lacroix, who designed two special bottles: a pret-a-porter bottle and an uber-exclusive haute couture one. Jean Paul Gaultier followed suit, also designing pret-a-porter and haute couture bottles. Paul Smith was next, and now Issey Miyake is debuting his own flower-emblazoned bottle. They sell for $7.99 a bottle and $49.99 for a case of 12, and are available online and in Issey Miyake boutiques.
Which limited edition Evian bottle is your favorite? Check out our slideshow below to decide!
this is some kind of spaceship or something.