Why? Well, for one thing, Jones is naked save for a cleverly placed handbag and a pair of sandals. Donatella Versace herself told WWD that Jones is “deeply sensual”, the perfect embodiment of the super sexy idea all of her garments are imbued with. Which would be fine (read: accurate) if the ads didn’t actively reference Jones’ role as Betty Draper on Mad Men. Draper is, if you haven’t seen the show, a total ice queen who wouldn’t be photographed naked if her life depended on it. Jones’ 60s-inspired hair points in one direction while her nakedness (courtesy of photographer Mario Testino) points in a different one altogether.
Of course, Versace doesn’t see a problem:
“I am always on the lookout for the next Versace blonde…and in January I feel I have found a perfect Versace woman for the 21st century,” said Versace. “She is chic and elegant but deeply sensual too.”
Don’t get us wrong — Jones is a beautiful woman, and we love watching her on screen. But we’re not entirely sold on the idea that she can sell glamourous sexy as well as she can sell calculating and prudish. Also, we’re fairly certain that even the Versace woman needs clothes, and yet there are none to be found here. Is this an accessories-only campaign we didn’t know about?
Miss January [WWD, Subscription Required.]