J.C. Penney Launches Jewelry Bar With These Exclusive Lines

J.C. Penney has been revamping its stores and image these past few years, and the latest in their lineup is a new jewelry department called The Bijoux Bar. (Bauble Bar is obviously taken.)

High-end brands like Kenneth Jay Lane, Kara Ross, Lana Bramlette, and more have created lower-priced lines for J.C. Penney, and The Bijoux Bar concept will launch in 650 stores and online on April 28. Set to serve a wide range of shoppers, the prices range between $30 and $395. Pam Mortensen, the senior vice president and general merchandise manager of fine and fashion jewelry at J.C. Penney, calls the collection “better fashion jewelry”, and explains to WWD: “We think The Bijoux Bar will attract a new customer and resonate with our current customers. The customer has been in our store but going to other places to buy this product.”

So what are the products then? We’ve got a look at some of the pieces being offered in the gallery below, and be sure to watch the vid for a look at J.C. Penney’s partnership with Nina Garcia:

[WWD]

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