Watch Jean Paul Gaultier Be Weird In New Diet Coke Commercial

Move over Karl, there’s a new Diet Coke fashion king.

Jean Paul Gaultier has just been named the European creative director for Diet Coke, which means he’ll design limited edition cans and bottles and star in a few ads. He told WWD: “The bottles have the shape of a woman’s body, so it was great fun to dress them.”

Watch the first in what we’re sure will be many wacky videos from JPG and Diet Coke:

[WWD]

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