Is This Jessica’s Most Awkward Magazine Cover Ever?

Let the September issues roll in! Finally, we’re beginning to see the fall fashion covers of our favorite glossies. It’s the most important issue of the year, which, for most magazines, means the publication’s biggest celebrity cover stars.

Last year, when Jessica Simpson graced the September cover of Elle, we wondered — why? With nothing exciting going on in her life and little sense of style, it just seemed like a strange choice. But in true Elle spirit, they made it work, and Jessica appeared like the country girl next door we knew and loved — circa Newlyweds, of course.

Maybe Elle‘s success is what inspired Lucky magazine to use Jessica for their September cover this year. She appears on the cover in a boring black BCBG Max Azria jacket blazer, white D&G tuxedo style button down, and jeans from her own company.

We love Lucky, the outfit looks kind of like what we would expect to see in a Gap ad — from the ’90s. Perhaps it was meant to highlight a classic fall look, but if you ask us, it’s just boring.

And then there’s her expression. It’s as if she’s thinking, “Am I really doing this? Am I supposed to smile? I forgot how to do a photo shoot. I kind of have to pee. God, it’s hot in here.”

One word for Lucky’s September cover: Awkward.

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