Jessica Simpson Is Getting Into The Maternity Business

If you had any lingering doubts that Jessica Simpson is running an unstoppable fashion empire, let us put them to rest. Last night, at the launch of her joint fashion venture with little sister Ashlee, Jessica told the press she’s already working on two or three new projects — and no, none of them involves singing.

RELATED: Jessica And Ashlee Simpson To Collaborate On Tween Clothing Line

Women’s Wear Daily reports that Simpson, who’s expecting a child of her own soon, plans on adding clothes for pregnant women to her repertoire — and stuff for the under-5 set to run around in, too.

Simpson called the new girls’ collection, being produced by The Jones Group Inc., “a combination of both of our styles. She [Ashlee] is very rock ’n’ roll, and I’m very American.” She also said she just signed a deal for a maternity line, and will also be designing girls’ footwear. And should she give birth to a boy? Boys’ clothing is a possibility, too, she added.

Simpson will find out the sex of her unborn child on Monday, and if it’s a boy, we’d be willing to be a line called Simpson by Jessica Simpson will be in stores by next spring.

RELATED: Jessica Simpson Is Gunning For Ralph Lauren’s Branding Empire

So let’s recap: She’s got shoes, handbags, outerwear, denim, apparel, fragrances, luggage and and a jewelry line, all of which are more or less selling like gangbusters. Once she figures out a way to do men’s clothing and starts putting feelers out for a home collection, Jessica Simpson is basically going to rule the lifestyle category. And there’s nothing you can do about it.


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