Here’s Your First Look At Jessica Simpson’s Inevitable Maternity Line

Jessica Simpson just won’t let us forget she was pregnant for what seemed like an eternity. She gave birth to her daughter Maxwell Drew just two weeks ago, and now she’s announced she’s starting a maternity line.

The line will launch at Destination Maternity this fall, and according to WWD, the pregnancy pieces have a “vintage ’70s feel”:

It contains signature denim in a variety of washes and leggings, as well as vintage print tops, flowing maxis and form-fitting jersey knit dresses. Jackets, blazers and chunky relaxed sweaters and knits round out the offering. Bottoms retail from $36 to $59 for printed and sateen denim. Knit tops are $36, dresses and blouses are $59 and sweaters and capes are $69.

It looks like Simpson will just keep on earning that dough — her company is expected to bring in $1 billion in sales this year. (FYI, maternity is the 24th product classification for the Jessica Simpson Collection.)

Take a peek at the collection below:


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