Jourdan Dunn Lensed Her Own Campaign For Rag & Bone Winter 2012

This is what happens when you leave a model to her own devices. For its autumn/winter 2012 ad campaign, Rag & Bone sent Jourdan Dunn a bunch of their clothes and told her to photograph herself wearing them, and the results are refreshing.

The goal of doing this, we assume, was to come up with something that was very authentic, and we think that goal was achieved. We really like this ad campaign! It’s fun to see something that isn’t such a contrived, high-budget affair end up looking so great. It isn’t radically different from their first print ad campaign, but it’s true to the brand and a cool concept. Also, it’s cool that Rag & Bone, a British brand, has chosen British models to represent them. What do you think of the shots Jourdan took of herself?

[via Grazia]

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