WWD reports that Kim, Kourtney, and Khloé are debuting Khroma Beauty at Ulta stores this winter. The holiday collection will include false eyelashes (duh), mascara, and something called Kardazzle Compacts. In January, the Kardashians will add a finishing powder, “a gold pre-foundation treatment called the Million Dollar Mask”, and a highlighter. Basically, the products will give you that perennial Kardashian faux-glow.
Creative director Robin Coe-Hutshing explains:
“We reviewed a number of beauty and fragrance licenses prior to the Kardashians’, but the potential for creating a brand with Kourtney, Kim, and Khloé stands apart because of the girls’ beauty and style, their unique connection with their fans and followers and because they each have definitive ideas about beauty and makeup that will speak to women of various cultures and ethnicities. For us, these are the qualities of a winning brand partnership.”