For those unfamiliar with Plastic Dreams (us included), it’s the in-house magazine of Melissa, the Brazilian jelly shoe brand with which Lagerfeld has a four-year collaboration deal. While we’ve always scoffed at the brand for its slightly impractical shoes, WWD reports that the mag, which is given to clients at point of sales in 30 countries, has a 300,000 circulation in Brazil, and 70,000 copies internationally. Not too shabby, eh?
The Kaiser takes over the mag’s ninth issue, out today in Brazil. Inside is a 16-page spread with Delevingne in Paris, and 12 more pages are dedicated to Lagerfeld himself. Check out the cover, and a snap from Delevingne’s spread below:
this is some kind of spaceship or something.