We love Kate Hudson, and her style, which has us scratching our heads about her latest collaboration: An athletic apparel and accessories line with lowbrow shoe purveyor, JustFab. Considering that Ann Taylor and Almay were such fitting selections for her to work with, we’re curious how Hudson ended up at a subscription-based fashion company helmed by Kimora Lee Simmons. Don’t get us wrong, we love us a little Baby Phat, but considering that Hudson’s aesthetic has always been boho chic, this just seems like an incongruous match. Also, and perhaps we’re stuck in the early ’00s, but imagining a Penny Lane cameo on E!’s Kimora: House of Fab is just so weird for us.
Hudson told WWD:
“I’ve always lived an active lifestyle, and with two boys, life has only gotten busier. As a working mom, I know what it’s like to be on the go and running around from one activity to the next. Sometimes you just don’t have time to change, but you still want to look cute, whether you’re taking a yoga class, running errands or meeting up with friends before you pick the kids up from school. I cocreated Fabletics with [JustFab co-chief executive officers] Don [Ressler] and Adam [Goldenberg] to offer busy women quality activewear that is fashionable, functional and affordable.”
With their latest celebrity acquisition, and reports that they’re at pace to cross $250 million this year, it looks like JustFab isn’t going anywhere anytime soon. As for us, we remain forever faithful to non-subscription shoe purchases.
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