Kate’s Wedding Dress Exhibit Raked In £10 Million For Royal Family

Prince Charles may be footing the bill for Kate Middleton‘s wardrobe, but no one can say that she isn’t earning her keep.

After Kate wore the Sarah Burton-designed Alexander McQueen wedding gown on her big day, the dress was put in a 73-day exhibit for the public to fawn over. According to the Royal finances, the exhibit, which Queen Elizabeth didn’t like at all, drew 626,678 visitors and made £10 million, or around $15.7 million, in ticket sales. That tidy sum makes up for the measly $54,440 that Prince Charles had spent on Kate’s wardrobe by June many times over.

Since the Duke and Duchess’s wedding in April last year, the Royal Household income has risen by £8.5 million, or $13.3 million, thanks to the “Kate effect”.

According to the finance report:

“Retail activities enjoyed an extremely successful year, continuing to benefit from the effects of the celebrations surrounding the marriage of The Duke and Duchess of Cambridge. More than 190,000 items of wedding-related merchandise were sold during the year, at a value of almost £4 million…demand for products from this range was so great that a decision had to be taken to reduce wholesale activity and concentrate on selling through our own shops and online shop.”

We’re not all that surprised by Kate’s effect on the royal finances because the same thing happens to the clothes and accessories that she wears. And we don’t know about you, but we think anything that makes the equivalent of $15.7 million merits its own Wikipedia page.

[The Daily Beast]

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