When Inez van Lamsweerde and Vinoodh Matadin shot Balmain‘s fall/winter ad campaign, they creepily set up a bunch of hidden cameras to record Kate Moss‘s expert posing. The result wasn’t a lawsuit, but rather a supremely bizarre video involving cartoon snakes.
Says Inez: “Surrealism is always there in our work, whether it’s in camera or through computer manipulation. We’ve had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate’s movements and the camera angle represent these layers of perception. We talked to [artist Jo Ratcliffe] about it being half horror and half Disney. It ranges from a sinewy heavy metal feel to a much cuter place.”
Check it out for yourself below. Cute, cool or creepy?