Long before Chanel had enough boutiques to light up the whole wide world with its interlocking C’s, Coco Chanel opened her very first storefront in the coastal town of Deauville, France. This year marks the 100th anniversary of that fateful beginning, and WWD reports that Karl Lagerfeld will be directing a short movie starring Keira Knightley as Coco herself to fête the occasion. Handy that the house had someone in their roster of campaign stars that practically lives her life in a period piece, n’est-ce que pas?
Since the town no longer holds quite the same quaint allure as it did a century ago — the trade reports that it is now “riddled with neon signs” — the film will be shot on set in Paris. Alongside Knightley, it will also feature many of Karl’s usual coterie of faces, including French actress Clotilde Hesme, Stella Tennant, Caroline de Maigret, Tallulah Harlech, and Brad Koening.
Our favorite casting choice, though? Brad’s four-year-old son Hudson, who has parlayed his three turns on the Chanel catwalk into a role as a “nephew” in the film.
The movie is slated to debut at the label’s resort show in Singapore this May, and hopefully we’ll all have the chance to tune soon after that.