Nudity in fashion advertising is nothing new, but we have to wonder what crazy chain of circumstances would lead to a brand feature a grown man’s full Monty in an image designed to sell a children’s T-shirt. That’s what happened to La Redoute, a French retailer that sells everything from women’s underwear to men’s electric razors.
Stylist UK reports that the image has stirred up its fair share of controversy in France — and with good reason. The photo, found on La Redoute’s e-commerce site, features four annoyingly happy looking children frolicking on the beach wearing fun (if grammatically incorrect) T-shirts. But way off in the distance behind them is a man wearing absolutely nothing. This is creepy on a number of levels — in the photo, this naked man’s presence invalidates all that childlike joy the children are experiencing.
But then you have to step back a level. How did this man get here in the first place? Did La Redoute really do a children’s photoshooot on a beach where people are allowed to roam around naked? Odds are, if there was one naked guy on that beach, there were probably more.
The French Twittersphere has exploded in anger over the image — we don’t speak French, but the language of righteous indignation is universal. One angry tweeter described the affair as a “SCANDALE!” We’re inclined to agree with that assessment. Because even if a naked man accidentally slips into the back of your photo, someone in your ad department would have to notice before it went online — there was probably even time for someone in La Redoute’s creative department to erase this guy altogether with Photoshop.
But instead, we got full frontal male nudity in a children’s clothing ad. Which is something we shouldn’t ever have to see.
this is some kind of spaceship or something.