Earlier this week, Lane Bryant published a blog post accusing ABC and Fox networks of censoring an ad for their new lingerie line and refusing to air it during primetime hours.
ABC restricted our airtime and refused to show the commercial during “Dancing with the Stars.” Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call “family hour.”
“Their statements are not true. The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead.”
Lane Bryant is particularly (and rightfully, in our opinion) up in arms because the networks were both running Victoria’s Secret ad during the same time slot — which begs the question: what is it about the Lane Bryant ad that makes it that much more sexual and inappropriate? Naturally, a plus-size — or, if we’re being honest, an average size — woman is going to have larger breasts and/or more cleavage than a svelte and slim VS angel, but does that make the ad racier than, say, a model handcuffed to a bed? Which, if you’re wondering, occurs in a Victoria’s Secret ad.
Now the brand has released documents showing that ABC did indeed restrict the commercial to “daytime dramas” or post-9PM. It actively prohibited the ad from running during Extreme Home Makeover: Home Edition and any “family programming,” among others.
And screenshots of the documents are below — go to Jezebel for full-size images.
Finally, it’s worth noting that even Bill O’Reilly and company are up in arms over the debacle, though he concludes that Fox and ABC were right to restrict the ad because with “plus size models you are going to get more cleavage.”