We were totally willing to give Lauren Conrad a chance when she announced her new gig as Forbes’ lifestyle contributor. But now that we’ve read her first post, we can wholeheartedly say it is really bad.
Conrad comes off as really obnoxious as she defends Forbes’ choice to hire her, then launches into a series of self-promotional stories about finding her way as an entrepreneur (or ‘celebpreneur’ as she calls herself).
In the first segment of the blog, entitled “Protect Your Brand”, Conrad explains the difficulties she faced when collaborating with Kohl’s.
“Kohl’s knows their customer and they know what she likes. Because of this, I was designing a clothing line within certain parameters [read: a budget], stifling the creative process. It became frustrating.”
Conrad continues, saying:
“I wanted to design a couple of chiffon blouses, but Kohl’s research said that customers wouldn’t buy a see-through top. We had the option to line the top with a non-transparent fabric, but that would have increased costs and gone over the target price point. Instead of accepting that the customer might not understand how to wear the piece, we decided we would educate her. We made tags with styling tips that read, “I love lightweight tops. I layer mine over a camisole and pair it with jeans.”
Is it just us or does the way she talks about educating Kohl’s shoppers come off as really condescending? As for her fans, Conrad describes them as “young ladies who purchase pieces from my clothing line with their hard-earned paychecks and ask for my books for Christmas.” These ladies, says Conrad, “barraged” her with so many questions about her style and beauty that she created TheBeautyDepartment.com to stay in touch with them.
The last section of Conrad’s post is called “Transform Setbacks.” Some of the setbacks she acknowledges facing: providing her own publicity for her brand when a reality show about it fell through and the stigma surrounding her being a reality star. We have to wonder what young entrepreneur wouldn’t kill for the opportunity to have the kind of publicity Conrad already has built up?
This brings us to LC’s last point, which is that if you think you have it hard, try being her. “Being a young businesswoman is a challenge,” Conrad writes, “especially when you’re an alumna of the vacuous world of reality fantasy.” Yes, being Conrad must make launching a clothing line, becoming a fashion icon and getting a mediocre young adult novel series published so much harder.
So, while we love seeing Lauren on Laguna Beach reruns or the red carpet, it seems like a site on beauty advice might be a little more appropriate for her than a blog for Forbes. Very few people have the same resources she has, and while we applaud her for not turning into another disastrous reality show alum, LC should steer clear of advising people with business stuggles that she can’t relate to.
Read Conrad’s whole post here.