French brand Le Léon is coming under fire for one of its debut styles, a sweater with “chômeur” — which translates to “jobless” for us Americans — inscribed on the front. Many are enraged at the design and are taking to Twitter to voice their disdain. You see, the unemployment rate is at an all time high in France at over 10 percent, making the shirt’s emblazonment and $377 price tag all the more insensitive.
“How shameful! To take the piss in this way. Show your support! #indecency #jobless #ban,” said one Twitter user.
But here’s the thing that might keep the fledgling brand from really tugging at their collar, in the day that their sweater collection has launched, their website has received over 10,000 visits.
“They are hideous, deplorable and sexist. But it doesn’t stop these tops from leleon.fr from going viral,” @RaphaelFerber tweeted in frustration.
The good news is that it’s not translating to sales as not a single sweater has been sold.
According to WWD, Le Léon founder Léon Taieb was “shocked by the hateful comments and tweets”. He also gave a public explanation saying, “We apologize — it wasn’t our intention to offend anyone, nor to create a buzz.”
The other sweaters in the collection read, “Le Cassou Laid” and “Rockfort” (pictured above), which refer to a French dish cassoulet and Roquefort cheese. While the controversial piece has been removed from the website, we get the feeling that even if it were still for sale, the handmade-in-Nepal knit wouldn’t be flying off the virtual shelves. That is, unless Paris Hilton were in the market for a new sweatshirt.
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