Shape EIC Calls LeAnn Rimes Cover A ‘Terrible Mistake’

We’re not sure we’ve ever seen an editor in chief offer so explicit an apology as Shape’s Valerie Latona did this week for the mag’s October cover featuring LeAnn Rimes.

According to E! Online, so many readers complained about Shape’s October cover star that Latona felt the need to send an email to their subscribers calling the issue a “terrible mistake.”

The email reads:

Subject: To my dear Shape readers,

You are all in good company (why I’m e-mailing you all together) as you all agree Shape has made a terrible mistake in putting LeAnn Rimes on the cover.

Please know that our putting her on the cover was not meant to put a husband-stealer on a pedestal-but to show (through her story) how we all are human. And this woman in particular found strength in exercise in what she said was her most difficult personal moment.

But it did not come across that way … And for that I’m terribly sorry.

I hope that we can do better the next time for those of you that will give us another chance.



Though Rimes has won three Grammys, one AMA, and twelve Billboard awards, in recent years she’s been more famous for her extra-marital affair with Eddie Cibrian, who was also married at the time.

In the interview, Rimes says that going to the gym helped keep her sane during the press turmoil surrounding her relationship with Cibrian and admitted that some people might have found her actions selfish.

“I’ve always been one of those people who takes care of everyone else—and their needs—first. This past year, for the first time ever, I put me first. I’m sure some people are thinking that I was totally selfish, but the truth is, there are times in your life when you have to be selfish in order to find out what truly makes you happy.”

And while Rimes’ actions certainly aren’t admirable, at the end of the day, it’s not like Shape or Latona nominated her for a peace prize; Rimes was featured on the cover of a magazine that usually picks its cover stars on the basis of their body, workout regime, and/or recent weight loss. So, you know.

What do you think?


LeAnn Rimes Gets Buff and Tough [Shape]
Shape Magazine Is Sorry For This [DListed]
Shape Magazine Editor Apologizes for Putting LeAnn Rimes on October Cover [PopEater]

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