Lions Model Lee Jeans In Crazy, Creepy, Awesome Denim Campaign

How awesomely creepy is this 1970s ad campaign for Lee Jeans? Somehow, male models with giant lion heads makes perfect sense in context of the tagline. The worst part about seeing these ads is the fact that if they were pitched in this day and age, it would be female models and they’d probably be topless.


[The Last Goddess via Buzzfeed, Copyranter.]

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