Chevron lovers everywhere rejoice! Fashion blogs on both sides of the pond are in a froth over a rumor that Leighton Meester, best known for her flawless portrayal of Gossip Girl‘s Blair Waldorf, has been asked to be the new face of Missoni.
Just last week we reported that Meester’s costar Blake Lively struck a deal to front a handbag campaign for Chanel, finally getting her piece of the celebrity endorsement pie. But Meester, like her TV character, isn’t one to rest on her laurels — and maybe that’s what helped start this rumor in the first place. Meester has done campaigns for Herbal Essences and should appear in one for Vera Wang‘s new fragrance next year. To move on to another high fashion brand is in step with the pattern she’s already established, which essentially has been to stay two steps (and we’re guessing several million dollars) ahead of Lively.
The thing that we can’t figure out is where the rumor started and how much water it holds, but we anticipate that won’t be the case for long. Because, you know, either it’s happening or it’s not.
At any rate, we welcome the idea of hiring Meester to inject a little more personality and into the brand, and we hope this is rumor is more than hot air.
LEIGHTON NEW FACE OF MISSONI? [Elle UK]