First Lindsay Lohan had a modeling gig with Fornarina. Then came her ill-fated stint as creative director of Ungaro. Then she got her own line of leggings. Then came the shoes, which sadly, no one remembers. At every turn, Lindsay Lohan’s involvement in a smattering of fashion businesses has turned into embarrassing headlines — none of which are more embarrassing than the ones she generates on her own. So we’re legitimately shocked to learn that the fumbling actress just got hired to be the face of another brand.
Philipp Plein, a German label best described as Europe’s answer to Rock & Republic, has asked the embattled young woman to star in its new ad campaign. (Although considering the company once asked Mischa Barton to pose for a series of ads, maybe we shouldn’t be so surprised.) Lohan will sit front row center at the Philipp Plein fashion show in Milan on Sept. 24, and after that she and Plein will work on creating what the designer thinks are going to be successful advertisements.
“Lindsay is a beautiful, highly acclaimed actress and model,” said Plein in a press release. “We will be able to create unique images: Refined and luxurious, but also full of sensuality. I am happy that Lindsay will witness the fashion show that features the pieces that she will be wearing in the campaign, helping her to enter my world, permitting a maximum interpretation of the collection. I have decided to film a special ‘making of’ video featuring a behind the scenes view of the fashion shoot, with cutting edge technology that will be revealed online in January 2012.”
Hmm. We wonder if we’ll have forgotten the way Lohan behaved during Fashion Week by the time the New Year rolls around? No amount of refined, luxurious images is going to make us forget how many glasses she threw at people, or had to be on house arrest, or generally was just not a good person at all. We get that Plein is trying to get publicity — all press is good press, after all. But maybe the key should be to produce better clothes (and not just fancy merkins) that will attract a higher caliber of brand ambassador, instead of relying on someone’s bad reputation to generate sales.