This is, no joke, the third separate lawsuit we here at Styleite have covered today. As luck would have it, the good people at Louis Vuitton are none too pleased with the representation of their bags in the recently released The Hangover II, largely because it claims the bags referred to as being genuine Vuitton products in the movie are fake.
If you haven’t seen the film, which is a followup to 2009’s Las Vegas bro-comedy (Bromedy? Nah.), we won’t spoil it for you — but we will say that there is a scene in which Zach Galifianakis‘s character Alan asks someone to be careful with his precious luggage, pleading, “Careful, that is … that is a Louis Vuitton.”
Problem is, Vuitton says that bag was not actually Louis Vuitton (the monogram LVM was probably a hint in that direction), but instead made by a Chinese company called Diophy that makes really, really good Vuitton reproductions. Vuitton says the line has created a lot of consumer confusion and claims that Warner Brothers, which produced the film, “has refused to alter the scene before the movie is released on DVD.”
So what else is there to do but sue? Vuitton filed suit against Warner Bros. in New York on Thursday, and will ask the judge who ends up presiding over the case to destroy all the promotional material that shows the offending bags, plus unspecified damages and royalties from the film itself.
Will Vuitton get anywhere with this suit? Probably not, but it sure is fun to watch them sue.