We walked in to the Glamour magazine party at burlesque bar-meets-bottle service club The Box just as The Ting Tings began performing “That’s Not My Name”. It was perfect timing because, to be honest, that’s the only song of theirs we know. No matter though, because judging by the crowd — which included editor in chief Cindi Leive, W’s Stefano Tonchi, reality star-turned-nebulous fashion personality Olivia Palermo, Revenge star Emily van Camp, and Coco Rocha — the band was not lacking for fans.
We made a beeline for Louise Roe, because was recently named Glamour’s new editor-at-large, because the party was celebrating the magazine’s new-and-newsy redesign and because she was by far and away one of the tallest people in the room which made her easy to spot over the crowd. Roe said joining the team at the magazine was a no brainer.
“There was no question of it. It was such an honor. I met with Cindi for lunch and we just instantly clicked. I think we have the same approach to not just fashion, but life. As in have a sense of humor about things, have a bargain as well as something you want to save up for — be careful!”
She paused to save our noggins from a studious busboy wielding an errant tray of half-empty drinks, and then continued. “You know, she has a family — and this is a long winded way of saying the approach that Glamour has is the exact same way as I see fashion. And I love it, I love reading it.”
Roe, who is probably most famous to American audiences for her appearances on The City and for her own makeover show on the CW, Plain Jane, is certainly a good fit for the magazine and its audience which, judging by its cover stars, trends young and fashion focused. But what is it that sets Glamour apart from its competition?
“If you look at this month’s fashion editorial that Ann Christensen did, it’s still really, really high fashion but… at the back it’s like, if you want similar for less than $50, then here you go. And I think that’s what we all want, because then we have the choice.”
Speaking of choices, Roe let it slip that she’d just completed her sixth outfit change of the day which, by our count, is six more than we’d accomplished in the last 48 hours. “I was getting a cab and the guy at my hotel was like, ‘What? What do you do? Like, why do you go change every five minutes?'” She laughed. “And I was like, ‘Oh, it’s just fashion week.'” So, which designers made the cut?
And because we were starving and perhaps in the hopes of late night dining inspiration, we couldn’t help but ask her what her first food stop is in NYC.
“Well, I would drink before I eat, being English, and I love a cocktail. The top floor of the James Hotel, they have a great tequila and honey cocktail which is like, medicinal. It’s healthy. It’s good for me! And then — it’s really bad and this is maybe the English girl in me, but the hot dogs off the street. But sometimes it’s the best tasting thing of all time!”
And while we weren’t quite in the mood for hot dogs, we did close out the night with a margarita (or two) which is certainly a close second.