Macy’s Is Donating Parade Tickets To Hurricane Sandy Victims

Here’s a feel-good story for the day: Macy‘s is teaming up with New York City Mayor Michael Bloomberg to distribute Thanksgiving Day Parade to the families that were hit hardest by Hurricane Sandy.

Sandy devastated all five NYC boroughs when it hit on October 29, causing massive flooding, leaving many without power, and killing 40. The department store has set aside 5,000 bleacher seats along the parade route for the storm’s victims, and will even provide transportation to and from the event. Mayor Bloomberg said that he’s hoping to lighten the load during this trying time so that the worst-hit families can enjoy the holidays:

“Thanksgiving is a time to enjoy friends and family and reflect on life’s blessings, but this will be a particularly difficult holiday for many New Yorkers who suffered terrible losses as a result of Hurricane Sandy. So many people have been donating their time, energy, and resources to helping families hit hard by the storm recover, and we hope that taking part in a tradition like the Macy’s Thanksgiving Day Parade will make their holiday just a little brighter.”

Bravo, Macy’s! At least SOME department stores know how to get in the spirit of giving for the holidays! (We’re looking at you, Lord & Taylor.)

[WWD]

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