Women’s Wear Daily reports that Vogue‘s marketing and licensing people didn’t charge Madonna anything to use their hallowed logo — getting it displayed in front of over 100 million people on national television was more than enough payment for them. In fact, Anna Wintour herself said that she’s thankful Madonna wanted to use the logo in the first place.
“We’re so very grateful to Madonna to have been part of such a spectacular performance,” Wintour said, not surprisingly — when does a magazine get free publicity in front of 100 million TV viewers? As Wintour said, “We naturally expect a new audience of football fans.”
Wintour told WWD that Madonna reached out to Vogue in early January to get permission to use the logo, which appeared on the stage while she performed her hit song Vogue at Lucas Oil Stadium this weekend. The logo appeared as a huge backdrop, and hundreds of smaller Vogue covers sprang to life on the field with images of dancing models.
Because of the song (and Madonna’s appearance on almost every edition of Vogue across the world), the singer and the magazine have had a longstanding relationship, so it’s no surprise that they work so well together. Still, we’re slightly surprised that Vogue didn’t take the chance to make a little easy money, but we guess there’s nothing better than a little free advertising. Check out Madonna’s Super Bowl performance here.