Diet Coke Releases Cans Designed By Marc Jacobs

After closing down NYFW with his Fall / Winter 2013 collection and debuting his new nail polish collaboration with Sephora backstage, the inimitable Marc Jacobs has applied his talents to a somewhat more menial realm. Yesterday, the line of Diet Coke cans he designed as the company’s creative director were unveiled, featuring bright illustrations of 90′s era fashionistas (noticeably more covered up than Jacobs’ model Lizzy McMenamy) set against the designer’s trademark prints of swallows and polka dots. The first cans will be on sale starting next month, but only in European markets — no word yet on when you can get them stateside.

The cans are in commemoration of Diet Coke’s thirty-year anniversary, and coincide with three Jacobs-designed ad campaigns celebrating the different fashions of the past three decades.

Fitting partnership? (In the past, heavy-hitters like Karl Lagerfeld and Jean Paul Gaultier have also served in the CD role, and Diet Coke has been keeping fashionistas thin and awake since its inception.) What do you think?

[WWD]

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