Buried deep (and we do mean deep) in a story about how much fashion Dior is selling these days is the latest bit of news about the negotiations between designer Marc Jacobs and the executives at LVMH trying to draw up a contract that will entice Jacobs to become head of the French fashion house.
Women’s Wear Daily reported yesterday that Dior’s sales are up, up, up — even in this economy and despite not having a creative director for over eight months. Since the beginning of the year, the fashion house has sold close to a billion dollars worth of clothing, jewelry, accessories and fragrances, all of which Jacobs will have to manage (and improve on) when he’s named as creative director. But the way things are going, we don’t expect that to happen any time soon:
Negotiations with Marc Jacobs, currently artistic director at Louis Vuitton, to become Dior’s next couturier have been progressing, sources said this week. It is understood Celine’s design star, Phoebe Philo, remains the preferred candidate to succeed Jacobs at Vuitton should the American designer conclude a deal with Dior.
And like, yay Phoebe! But now we know why Dior hasn’t felt all that rushed to name a successor for John Galliano. Sales haven’t been at all disrupted since he was fired amid accusations of being racist and anti-Semitic. In fact, they’ve been booming. The near-billion dollar figure ($992 million, to be exact) represents a 21 percent increase over last year. And that’s a figure that no business wants to disrupt with change — even if that change is for the better.