Marc Jacobs Turns A Graffiti Attack Into One Very Expensive Tee

marc jacobs graffiti

It might not look like the sunniest situation for those charged with scrubbing down the windows. But repeat opportunist Marc Jacobs is again turning a brush with graffiti into a cold hard cash.

A couple of days ago Jacobs’ Paris store was attacked by graffiti artist Kidult, who tagged $686 across the walls and windows in fluro green spray paint. He then Tweeted a snap of his masterpiece with the words “680? 689? …686?! How much are you going to sell this for? #kidultarmyparis #thisisnotart”. Never not picking on the little guys, huh Marc?

He’s referring to a t-shirt Marc had printed last year after Kidult tagged the designer’s Soho store with the word ART in Schiaparelli pink. Jacobs got even by releasing a tee emblazoned with a photo of the vandalism and pricing it for a cool $689. Naturally Kidult was less than pleased, Tweeting “SHAME on you, YOU COPY @therealkidult to make money with it, capitalist thieve.”

We’re guessing he’s not too happy then with Marc commemorating his new #notart with a brand new t-shirt complete with launch party. Last night @MarcJacobsIntl tweeted, “Celebrating @therealkidult in #Paris tonight. Our hats off to you”, with an accompanying snap of his employees partying in ‘686’ trucker caps. And rather than selling the shirts for a clean $686, there’s also an ‘unsigned’ version going for $430. Someone call the burn brigade?

The courtroom is clearly the new hip place for the fashion pack to hang this summer, but we’re hoping this brawl stays on street level. $686 is indeed a little steep for a t-shirt, but if Sephora’s down with street art, this shade would make a pretty rad eyeshadow too.

Related Links:
PHOTOS: Marc Jacobs Makeup Is A Real Thing That Really Exists
Marc Jacobs Kicked Cara Delevingne Off His Runway For Being A ‘Dwarf’
The Marc Jacobs Store In Soho Has Been Covered With Graffiti


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