A couple of days ago Jacobs’ Paris store was attacked by graffiti artist Kidult, who tagged $686 across the walls and windows in fluro green spray paint. He then Tweeted a snap of his masterpiece with the words “680? 689? …686?! How much are you going to sell this for? #kidultarmyparis #thisisnotart”. Never not picking on the little guys, huh Marc?
He’s referring to a t-shirt Marc had printed last year after Kidult tagged the designer’s Soho store with the word ART in Schiaparelli pink. Jacobs got even by releasing a tee emblazoned with a photo of the vandalism and pricing it for a cool $689. Naturally Kidult was less than pleased, Tweeting “SHAME on you, YOU COPY @therealkidult to make money with it, capitalist thieve.”
We’re guessing he’s not too happy then with Marc commemorating his new #notart with a brand new t-shirt complete with launch party. Last night @MarcJacobsIntl tweeted, “Celebrating @therealkidult in #Paris tonight. Our hats off to you”, with an accompanying snap of his employees partying in ‘686’ trucker caps. And rather than selling the shirts for a clean $686, there’s also an ‘unsigned’ version going for $430. Someone call the burn brigade?
The courtroom is clearly the new hip place for the fashion pack to hang this summer, but we’re hoping this brawl stays on street level. $686 is indeed a little steep for a t-shirt, but if Sephora’s down with street art, this shade would make a pretty rad eyeshadow too.
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