Designer Marios Schwab is out at Halston, and the designer-level collection he designed is out with him. His departure is the third time in a week that a bold-faced name associated with the brand called it quits. A Vogue profile hinted that Sarah Jessica Parker had left her brief stint as chief creative officer at Halston Heritage, and movie mogul Harvey Weinstein announced Thursday that he’d part ways with the brand, too.
While Scwhab’s departure happened under slightly different circumstances (the company simply decided not to renew his contract), it will be a little more significant than Parker’s or Weinstein’s leaving — even if Schwab isn’t as famous. Women’s Wear Daily reports that in Schwab’s absence, “Halston will not produce a collection for spring 2012, and it remains unclear whether the fall 2011 collection will be delivered to stores.”
For a big brand, going a whole season without a collection is a huge deal. But for a brand that isn’t as prevalent or important as it once was, planning to forfeit a season could be its own death knell, to say nothing of skipping out on important upcoming deliveries. It’s believed that going forward, the company will focus on its secondary Heritage line, which, we’ll remind you, just lost Parker as creative lead.
Halston is going to have to find a talented designer, and find one quickly, in order to keep its business afloat. But one more round of exits like this one, and you can be sure the brand’s name will stay in the news.