Designer Matthew Williamson says his new line of wedding dresses has nothing to do with the world’s royal wedding mania. We know, we know — we read that and balked too. British designer, freshly available line of white dresses for summer bridal consumption, royal wedding anticipation boiling to the top of the pot — from merchandising and promotion purposes, it’s the perfect storm. Still, Williamson says he’s not trying to cash in on Kate Middleton‘s nuptials. Not one little bit.
Williamson did a bridal collection a few years ago for Net-a-Porter after realizing that women were wearing his evening gowns as wedding dresses. His new foray is just a continuation of a growing side business.
Williamson’s 12-piece collection is offered in traditional wedding dress shades — and that’s about where tradition stops. WWD reports that, “a parachute gown, a poppy georgette embellished shift dress and a tulle cocktail dress with hand-sewn ivory-colored feathers are a few of his personal favorites.” Beyond that, he created a silk-satin dress with a hand-painted winter scene, a white one-shoulder cocktail dress with a skirt of feathers and a jewel encrusted mink shrug. Because brides still need to be sparkly when they’re cold.
While the designer maintains that he’s not getting into the game because of Middleton, he does acknowledge that the dress she wears when she marries Prince William next month will probably be copied around the world (but not necessarily in his atelier).
“I mean, who doesn’t want to look like a princess on her wedding day?” he asked.