Earlier this week Miranda Kerr hit the H&M show during Paris Fashion Week as the new face of the brand — an announcement that coincided with H&M’s arrival in Australia where it will set up shop in Melbourne and Sydney. Now, her first campaign for the Swedish brand has been unveiled and it’s all about that understated California modus operandi — not to be confused with normcore.
“The campaign has a real California-cool style, focusing on the beauty of spring in an urban setting,” says the brand.
In the campaign, Kerr models an array of flirty pieces, offset by masculine tailoring, including a sharp blazer, ruffle top, and chic gym shorts, as well as T-shirt paired with a body-con skirt and lace-up heels. Get a first look, below:
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