Great Scot! Yet another August cover for the appliquéd Miu Miu dress. The brand’s press office must have been hustling hard this summer. While it’s been a pretty publicized fact that British Vogue, UK Elle,and W have all fallen victim to Miu Miu’s no doubt substantial efforts, Fashionista is now reporting that the dress is also featured on the August cover of Swedish Elle.
The cover playfully embraces the viral dress with the symbol of love, which we hope is a tongue-in-cheek reference to the dress’ popularity. In the meantime, folks on the Miu Miu PR team are joyously awaiting their next, hefty paycheck.