American Apparel seems to be eating a little bit of humble pie after blasting out a nasty, poorly argued email response to the winner of their “Next BIG Thing” contest, Nancy Upton. While the email informed Upton that despite garnering the largest amount of votes American Apparel would be picking another winner, the brand has apparently since reached out and invited her to Los Angeles.
Upton wrote on her blog earlier today:
I spoke with Iris Alonzo on the phone yesterday. She has graciously offered to fly Shannon and me out to LA to visit American Apparel and get a look at what it’s really like being inside the company.
I agreed, as long as I could write about what I saw. She said that would be fine.
Apparently the media response to Alonzo’s letter wasn’t exactly what American Apparel was hoping for, which should surprise no one except for, well, American Apparel.
We’re curious to see what kind of tour the brand gives Upton, but are already looking forward to her thoughts. And kudos to her for preemptively letting them know she’d be writing about her experience — good or bad.