The U.K.’s Advertising Standards Authority has banned Christian Dior‘s Diorshow New Look Mascara ad featuring Natalie Portman for overzealous airbrushing and exaggerating the product’s results.
The product claims that it “thickens, separates, and extends the lashes for an infinitely multiple lash effect”, and the ad in question (which you can see below) focuses on Portman’s lush fringe. Her lashes are undoubtedly impressive, but one can obviously tell that some post-production work went into the ad.
The Telegraph reports that the ASA received a complaint about the ad’s exaggerated claims. Dior insisted that retouching was “minimal”, but admitted to enhancing Portman’s lashes via Photoshop. Dior didn’t put up much of a fight, and according to the ASA, the French house has agreed to withdraw the ad in lieu of a more formal investigation.
Check out the ad below: