Fashion Gets Snubbed At The National Magazine Awards


Last night, the winners of the National Magazine Awards were announced at the annual gala held at Lincoln Center — which, incidentally, just so happens to be the new home of New York Fashion Week.

Glamour‘s Cindi Leive took home the highest honor, winning Magazine of the Year. But with the exception of Glamour’s win and Anna Wintour’s induction into the Magazine Editor’s Hall of Fame, it seems that once again fashion magazines were snubbed.

W had the most nominations out of all the fashion magazines, and suffered the most losses. The publication was nominated in the General Excellence category for magazines with 250,000 to 500,000 circulation as well as for an award for Single-Topic Issues and Photo Portfolio. Instead, New York Magazine, Wired, and The New Yorker took home the prizes, respectively.

In the 1,000,000 to 2,000,000 circulation’s category, Teen Vogue was in the running, but Men’s Health snagged the win and Vanity Fair won over Vogue for the Photography/Print prize.

(As a side note, we’re not including Vanity Fair or New York Magazine as fashion publications. We’d hardly call either of them fashion-focused — though NY mag certainly loves a good trend piece and has one of the better and more comprehensive fashion sections on the web. Also, they have a Michelle Obama Look Book. But we digress.)

So where are all the fashion mag awards? And why did it take this long for Anna Wintour to be inducted into the Magazine Editor’s Hall of Fame? Where was Elle or Harper’s Bazaar in the lists of finalists? These questions probably speak more to a systemic issue in the fashion industry than any sort of bias on ASME’s part, but it does seem like fashion glossies are struggling to keep relevant in the face of new media. When Vogue continues to name drop socialites like they’re going out of style and most female and fashion-focused mags spend their sections telling women what’s wrong with them, well, yeah, they’ll probably miss out on an Award of General Excellence. Or seven.

But there are publications out there doing good stuff — as evidenced by W’s noms. We’re surprised that a smaller and very photo-heavy magazine like Lula wouldn’t even be nominated in an image-based category. And, come on, everyone knows that Harper’s has the best spreads around.

According to ASME, 51 magazines were nominated in 23 categories this year. Only one fashion magazine got a win.

We sometimes wish there were awards solely devoted to celebrating fashion magazines. But instead of getting down and out, lamenting about why the fashion world was left out for a second year in a row of the honors, we decided to give you a chance to choose the winners.

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