Like most responsible members of the retail community, Neiman Marcus has just launched a blog called NM Daily that gives its readers (who it hopes to convert into shoppers, no doubt) an extra layer of interaction with the people who make the national retail chain work.
There’s a video of men’s fashion guru Nickelson Wooster talking about the biggest trends for spring, road tests of beauty products, interviews with designers like Michael Kors and clips of just about every major fashion show imaginable. The blog makes it really easy to move from learning about the content to purchasing it, but what’s so refreshing about this blog is that there’s no pressure to do so. Some stores have links at the end (or the middle, or the beginning) of every post reminding you that you can get designer duds right online. At NM Daily, there’s a discreet little suggestion at the bottom of the post to shop. And we like that.
It’s navegable, interesting, and a little plain looking, but we can’t fault them for that. After all, bells and whistles aren’t what makes content shine. Content has to speak for itself. And from what we’ve seen, the stuff on NM Daily does.