Normally we absolutely abhor celebrity fashion labels that come out of left field (we’re talking to you, Kellan Lutz), but Nelson Mandela‘s new range of clothing isn’t something we can find qualms with. In fact, it’s a different animal altogether.
The former South African president’s charitable foundation recently started a clothing line called 46664, which is the number Mandela wore during his 27 years of imprisonment. If that wasn’t enough to pique your interest (wasn’t the phrase “Nelson Mandela clothing label” enough?) sales proceeds will be donated to a fundraising effort to end HIV.
Yeah. It’s serious. Even more serious is that all of the apparel the line sells is made in South Africa from textiles produced in South Africa, and the four factories that make the clothing employ about 1,500 people. Talk about an economic impact.
“When you buy a 46664 shirt, you are not just buying apparel. You are investing in a process that will help spread the legacy of Nelson Mandela by supporting the long-term sustainability of 46664. You are also helping to positively stimulate the localclothing and textile manufacturing industry” said Achmat Dangorm, a foundation board member.
The clothing, which so far comprises men’s shirts, knitwear and denim, is headed to retail locations in South Africa, Botswana and Namibia. The Independent reports that next year, the label hopes to have its own standalone stores and a presence in both European and North American retail stores.
And even if the clothes weren’t the height of fashion, we’d be OK with that. Because what could possibly be more meaningful to wear than good clothes that support a great cause?