Back in December, Net-a-Porter CEO Mark Sebba let it slip that the luxury e-tailer was planning to launch a print magazine sometime this year. Well, what he forgot to mention was that the company will also be producing a one-off issue to tease said print publication, as well as a weekly online title.
Net-a-Porter just launched The Edit, a weekly 30-page online magazine with themed issues, and will be the sister to a yet-unnamed print magazine. The first issue features Natalia Vodianova, and has all the hallmarks of a traditional magazine — news, fashion features, and interviews — but most importantly, allows readers to buy items directly off its pages. Around 1.5 million customers have already signed up for the magazine’s weekly issue to be delivered via email.
As for the as-yet-untitled print magazine, WWD reports that it will have 300 pages, will likely be produced four to six times a year, and will launch in the fall. Comparatively, Vogue‘s September issue last year boasted 916 pages and gave postal workers all sorts of physical injuries and problems, so Net-a-Porter’s books should come as somewhat of a relief.
To tease the print magazine, Net-a-Porter is publishing The Collections Special, a one-off 104-page publication, also covered by Vodianova, that will be sent to over 100,000 of the e-tailer’s top customers next week. The magazine, along with The Edit, will also be published in simplified Chinese, French, German, and of course, English.
The editorial ventures are largely due to Net-a-porter.com’s editor-in-chief and former top dog at British Harper’s Bazaar, Lucy Yeomans, who left the Hearst publication in March. We’re more curious to see the print magazine, but we really just hope that both projects lead to some solid profits.
Check out the cover of The Edit‘s first issue below: