Natalie Massenet founded e-tail giant Net-A-Porter with a very specific concept in mind — it was meant to be a magazine that sold clothes. On Wednesday, CEO Mark Sebba spilled the beans that the company is taking a major step toward realizing that goal.
Rather unceremoniously, Sebba said at a London conference:
“It isn’t a secret that Net-A-Porter will be publishing a major fashion magazine within the next 12 months or so.”
Interesting he should say that it isn’t a secret, because no one at Net-A-Porter has commented further. But they haven’t denied the new venture, either. Industry sources told WWD that while what Sebba said is true, plans haven’t been finalized and won’t be for months. This leads us to believe that he was probably supposed to keep mum about the new print edition and let it slip.
There have been no details in the wake of Sebba’s impromptu announcement, so when, by whom, and how often the magazine will be published are anyone’s guess. And while the announcement was unexpected, it isn’t entirely surprising; Massenet got her start in the magazine industry and the company recently brought in Lucy Yeomans of Harper’s Bazaar UK to serve as the site’s editor-in-chief. We don’t know about you, but we’ll certainly be reading when the print magazine comes out!